Sonya leads Ahola’s marketing and HR consulting divisions. She oversees the ProActive HR team and manages all internal and external communications, advertising and media content, social media, trade shows and events, website content and traditional marketing campaigns.
Sonya joined Ahola after working in corporate retail – specifically in e-commerce sales analytics. She grew her knowledge of web analytics, search optimization, and direct-to-consumer fulfillment. Sonya partnered with cross-functional teams including Logistics, Pricing, Omni-Channel Fulfillment, and over 300 national vendors. Her experience in e-commerce helps her focus on the customer perspective within Ahola’s marketing strategies. She has shifted the company’s focus to promote consultative based HR service offerings and to embrace social media, rich media content, and mobile-enabled marketing assets.
Sonya earned a bachelor’s degree in business administration, with a specialization in Marketing from The Ohio State University.